When Food Co-Branding Backfires: The Overexpectation Effect

Marion Garaus; Elisabeth Wolfsteiner; Arnd Florack

doi:10.3390/foods11142136

When Food Co-Branding Backfires: The Overexpectation Effect

Marion Garaus, Elisabeth Wolfsteiner, Arnd Florack

Fachhochschule Wiener Neustadt GmbH

Publikation: Beitrag in Fachzeitschrift › Artikel › peer-review

Originalsprache	Englisch
Aufsatznummer	2136
Fachzeitschrift	Foods
Jahrgang	11
Ausgabenummer	14
DOIs	https://doi.org/10.3390/foods11142136
Publikationsstatus	Veröffentlicht - Juli 2022

Zugriff auf Dokument

10.3390/foods11142136

Andere Dateien und Links

Verknüpfung zur Publikation in Scopus

Dieses zitieren

@article{76032c02aad345408d29ca13ccfffbc6,

title = "When Food Co-Branding Backfires: The Overexpectation Effect",

keywords = "brand associative learning, brand evaluation, brand names, co-branding",

author = "Marion Garaus and Elisabeth Wolfsteiner and Arnd Florack",

note = "Publisher Copyright: {\textcopyright} 2022 by the authors.",

year = "2022",

month = jul,

doi = "10.3390/foods11142136",

language = "English",

volume = "11",

journal = "Foods",

issn = "2304-8158",

publisher = "Multidisciplinary Digital Publishing Institute (MDPI)",

number = "14",

}

TY - JOUR

T1 - When Food Co-Branding Backfires

T2 - The Overexpectation Effect

AU - Garaus, Marion

AU - Wolfsteiner, Elisabeth

AU - Florack, Arnd

PY - 2022/7

Y1 - 2022/7

KW - brand associative learning

KW - brand evaluation

KW - brand names

KW - co-branding

UR - https://www.scopus.com/pages/publications/85136211332

U2 - 10.3390/foods11142136

DO - 10.3390/foods11142136

M3 - Article

AN - SCOPUS:85136211332

SN - 2304-8158

VL - 11

JO - Foods

JF - Foods

IS - 14

M1 - 2136

ER -

When Food Co-Branding Backfires: The Overexpectation Effect

Zugriff auf Dokument

Andere Dateien und Links

Fingerprint

Dieses zitieren