@article{76032c02aad345408d29ca13ccfffbc6,
title = "When Food Co-Branding Backfires: The Overexpectation Effect",
keywords = "brand associative learning, brand evaluation, brand names, co-branding",
author = "Marion Garaus and Elisabeth Wolfsteiner and Arnd Florack",
note = "Publisher Copyright: {\textcopyright} 2022 by the authors.",
year = "2022",
month = jul,
doi = "10.3390/foods11142136",
language = "English",
volume = "11",
journal = "Foods",
issn = "2304-8158",
publisher = "Multidisciplinary Digital Publishing Institute (MDPI)",
number = "14",
}