When Food Co-Branding Backfires: The Overexpectation Effect

Marion Garaus; Elisabeth Wolfsteiner; Arnd Florack

doi:10.3390/foods11142136

When Food Co-Branding Backfires: The Overexpectation Effect

Marion Garaus, Elisabeth Wolfsteiner, Arnd Florack

Fachhochschule Wiener Neustadt GmbH

Publikation: Beitrag in Fachzeitschrift › Artikel › peer-review

Originalsprache	Englisch
Aufsatznummer	2136
Fachzeitschrift	Foods
Jahrgang	11
Ausgabenummer	14
DOIs	https://doi.org/10.3390/foods11142136
Publikationsstatus	Veröffentlicht - Juli 2022

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10.3390/foods11142136

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title = "When Food Co-Branding Backfires: The Overexpectation Effect",

keywords = "brand associative learning, brand evaluation, brand names, co-branding",

author = "Marion Garaus and Elisabeth Wolfsteiner and Arnd Florack",

note = "Publisher Copyright: {\textcopyright} 2022 by the authors.",

year = "2022",

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doi = "10.3390/foods11142136",

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journal = "Foods",

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AU - Garaus, Marion

AU - Wolfsteiner, Elisabeth

AU - Florack, Arnd

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KW - brand associative learning

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When Food Co-Branding Backfires: The Overexpectation Effect

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