When credibility truly matters online: Investigating the role of source credibility for the impact of customer reviews

Wolfgang Weitzl, Elisabeth Wolfsteiner, Sabine Einwiller, Udo Wagner

Publikation: Beitrag in Fachzeitschrift › Artikel › peer-review

1 Zitat (Scopus)

Originalsprache	Englisch
Seiten (von - bis)	353-358
Seitenumfang	6
Fachzeitschrift	Advances in Consumer Research
Jahrgang	44
Publikationsstatus	Veröffentlicht - 2016
Extern publiziert	Ja

Andere Dateien und Links

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title = "When credibility truly matters online: Investigating the role of source credibility for the impact of customer reviews",

author = "Wolfgang Weitzl and Elisabeth Wolfsteiner and Sabine Einwiller and Udo Wagner",

year = "2016",

language = "English",

volume = "44",

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T2 - Investigating the role of source credibility for the impact of customer reviews

AU - Weitzl, Wolfgang

AU - Wolfsteiner, Elisabeth

AU - Einwiller, Sabine

AU - Wagner, Udo

PY - 2016

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JO - Advances in Consumer Research

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