When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude

Elisabeth Wolfsteiner; Marion Garaus

doi:10.1016/j.tele.2023.101981

When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude

Fachhochschule Wiener Neustadt GmbH

Publikation: Beitrag in Fachzeitschrift › Artikel › peer-review

Originalsprache	Englisch
Aufsatznummer	101981
Fachzeitschrift	Telematics and Informatics
Jahrgang	81
DOIs	https://doi.org/10.1016/j.tele.2023.101981
Publikationsstatus	Veröffentlicht - Juni 2023

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10.1016/j.tele.2023.101981

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title = "When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude",

keywords = "Advertising slogans, Brand attitude, Manipulative intent, Media multitasking, Persuasion knowledge model",

author = "Elisabeth Wolfsteiner and Marion Garaus",

note = "Publisher Copyright: {\textcopyright} 2023 The Author(s)",

year = "2023",

month = jun,

doi = "10.1016/j.tele.2023.101981",

language = "English",

volume = "81",

journal = "Telematics and Informatics",

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T2 - The detrimental effect of atypical advertising slogans on brand attitude

AU - Wolfsteiner, Elisabeth

AU - Garaus, Marion

PY - 2023/6

Y1 - 2023/6

KW - Advertising slogans

KW - Brand attitude

KW - Manipulative intent

KW - Media multitasking

KW - Persuasion knowledge model

UR - https://www.scopus.com/pages/publications/85154586319

U2 - 10.1016/j.tele.2023.101981

DO - 10.1016/j.tele.2023.101981

M3 - Article

AN - SCOPUS:85154586319

SN - 0736-5853

VL - 81

JO - Telematics and Informatics

JF - Telematics and Informatics

M1 - 101981

ER -

When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude

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