Virtual reality in advertising: the influence of VR advertisements on brand interest via brand personality

Publikation: Konferenzbeitrag › Papier › peer-review

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2022
Veranstaltung	7th International XR Conference - Lisbon, Portugal Dauer: 27 Apr. 2022 → 29 Apr. 2022

Konferenz	7th International XR Conference
Land/Gebiet	Portugal
Ort	Lisbon
Zeitraum	27/04/22 → 29/04/22

Dieses zitieren

@conference{bb9dea387df74f519f9fb5fbba168fef,

title = "Virtual reality in advertising: the influence of VR advertisements on brand interest via brand personality",

author = "Elisabeth Wolfsteiner and Thomas Poscher and Kristina Haitzer",

year = "2022",

language = "English",

note = "7th International XR Conference ; Conference date: 27-04-2022 Through 29-04-2022",

}