The impact of tactile vs. non-tactile product descriptions on haptic imagery, quality perception, and purchase intention in online retailing

Marion Garaus; Elisabeth Wolfsteiner; Sandra Holub

The impact of tactile vs. non-tactile product descriptions on haptic imagery, quality perception, and purchase intention in online retailing

Marion Garaus, Elisabeth Wolfsteiner, Sandra Holub

Institut für Marketing

Modul University Vienna

Publikation: Konferenzbeitrag › Papier › peer-review

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2024
Veranstaltung	Brand Camp VI - Obergurgl, Österreich Dauer: 14 März 2024 → 16 März 2024

Konferenz

Konferenz	Brand Camp VI
Land/Gebiet	Österreich
Ort	Obergurgl
Zeitraum	14/03/24 → 16/03/24

Dieses zitieren

@conference{ac19a049734b4700a16cfe68c081e271,

title = "The impact of tactile vs. non-tactile product descriptions on haptic imagery, quality perception, and purchase intention in online retailing",

author = "Marion Garaus and Elisabeth Wolfsteiner and Sandra Holub",

year = "2024",

language = "English",

note = "Brand Camp VI ; Conference date: 14-03-2024 Through 16-03-2024",

}