The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude

TY - JOUR

T1 - The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude

AU - Wolfsteiner, Elisabeth

AU - Grohs, Reinhard

AU - Reisinger, Heribert

N1 - Publisher Copyright: © 2019 Elsevier Inc.

PY - 2021/1

Y1 - 2021/1

KW - Ambush marketing

KW - Brand attitude

KW - Disclosure

KW - Sponsorship

UR - http://www.scopus.com/inward/record.url?scp=85063648406&partnerID=8YFLogxK

U2 - 10.1016/j.jbusres.2019.03.017

DO - 10.1016/j.jbusres.2019.03.017

M3 - Article

AN - SCOPUS:85063648406

SN - 0148-2963

VL - 124

SP - 770

EP - 779

JO - Journal of Business Research

JF - Journal of Business Research

ER -