@article{8c0d5dca96f2410e964c8fb179bcbb9a,
title = "Sustainable Innovations: A Qualitative Study on Farmers{\textquoteright} Perceptions Driving the Diffusion of Beneficial Soil Microbes in Germany and the UK",
keywords = "adopter groups, agricultural innovation, beneficial soil microbes, biostimulants, diffusion of innovations, farmer perceptions",
author = "Ursula Ploll and Miguel Arato and Jan B{\"o}rner and Monika Hartmann",
note = "Publisher Copyright: {\textcopyright} 2022 by the authors. Licensee MDPI, Basel, Switzerland.",
year = "2022",
month = may,
day = "1",
doi = "10.3390/su14105749",
language = "English",
volume = "14",
journal = "Sustainability (Switzerland)",
issn = "2071-1050",
publisher = "Multidisciplinary Digital Publishing Institute (MDPI)",
number = "10",
}