@inproceedings{acf7a791a3b04d67b5d2ac8f02c1fb12,
title = "More than sex: The role of femininity and masculinity in the design of personalized persuasive games",
keywords = "Femininity, Gender identity, Masculinity, Personalization, Persuasive games, Sex",
author = "Marc Busch and Elke Mattheiss and Michaela Reisinger and Rita Orji and Peter Fr{\"o}hlich and Manfred Tscheligi",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2016.; 11th International Conference on Persuasive Technology, PERSUASIVE 2016 ; Conference date: 05-04-2016 Through 07-04-2016",
year = "2016",
doi = "10.1007/978-3-319-31510-2\_19",
language = "English",
isbn = "9783319315096",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "219--229",
editor = "Manfred Tscheligi and \{De Ruyter\}, Boris and Alexander Meschtscherjakov and Verena Fuchsberger and Martin Murer and Manfred Tscheligi",
booktitle = "Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Proceedings",
}