@article{fd653a02f3f94923a0460884add005a4,
title = "Memory Effects of Different Relational Links between Brands and Sponsored Events",
author = "Elisabeth Wolfsteiner and Reinhard Grohs and Udo Wagner",
note = "Publisher Copyright: {\textcopyright} 2015 Wiley Periodicals, Inc.",
year = "2015",
month = oct,
day = "1",
doi = "10.1002/mar.20841",
language = "English",
volume = "32",
pages = "1031--1048",
journal = "Psychology and Marketing",
issn = "0742-6046",
publisher = "Wiley-Liss Inc.",
number = "10",
}