Memory Effects of Different Relational Links between Brands and Sponsored Events

Elisabeth Wolfsteiner; Reinhard Grohs; Udo Wagner

doi:10.1002/mar.20841

Memory Effects of Different Relational Links between Brands and Sponsored Events

Elisabeth Wolfsteiner, Reinhard Grohs, Udo Wagner

Publikation: Beitrag in Fachzeitschrift › Artikel › peer-review

11 Zitate (Scopus)

Originalsprache	Englisch
Seiten (von - bis)	1031-1048
Seitenumfang	18
Fachzeitschrift	Psychology and Marketing
Jahrgang	32
Ausgabenummer	10
DOIs	https://doi.org/10.1002/mar.20841
Publikationsstatus	Veröffentlicht - 1 Okt. 2015
Extern publiziert	Ja

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10.1002/mar.20841

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AU - Wolfsteiner, Elisabeth

AU - Grohs, Reinhard

AU - Wagner, Udo

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Memory Effects of Different Relational Links between Brands and Sponsored Events

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