Media multitasking, advertising appeal, and gender effects

Marion Garaus; Elisabeth Wolfsteiner

doi:10.1007/s11846-022-00535-7

Media multitasking, advertising appeal, and gender effects

Marion Garaus, Elisabeth Wolfsteiner

Fachhochschule Wiener Neustadt GmbH

Publikation: Beitrag in Fachzeitschrift › Artikel › peer-review

2 Zitate (Scopus)

Originalsprache	Englisch
Seiten (von - bis)	539-567
Seitenumfang	29
Fachzeitschrift	Review of Managerial Science
Jahrgang	17
Ausgabenummer	2
DOIs	https://doi.org/10.1007/s11846-022-00535-7
Publikationsstatus	Veröffentlicht - Feb. 2023

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10.1007/s11846-022-00535-7

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author = "Marion Garaus and Elisabeth Wolfsteiner",

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AU - Garaus, Marion

AU - Wolfsteiner, Elisabeth

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KW - Heuristic processing model

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Media multitasking, advertising appeal, and gender effects

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