Labelling Generative AI Investigating Consumer Preferences For AIGenerated vs. Human-Written Product Descriptions And Their Impact On Purchase Intention

Julia Eisner

Labelling Generative AI Investigating Consumer Preferences For AIGenerated vs. Human-Written Product Descriptions And Their Impact On Purchase Intention

Institut für Marketing

Publikation: Konferenzbeitrag › Poster › peer-review

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - Mai 2024
Veranstaltung	53rd Annual Conference of The European Marketing Academy - BucharestvUniversity of Economic Studies , Bucharest, Rumänien Dauer: 28 Mai 2024 → 31 Mai 2024

Konferenz

Konferenz	53rd Annual Conference of The European Marketing Academy
Land/Gebiet	Rumänien
Ort	Bucharest
Zeitraum	28/05/24 → 31/05/24

Dieses zitieren

@conference{12301819df6546deae5733d9428972e4,

title = "Labelling Generative AI Investigating Consumer Preferences For AIGenerated vs. Human-Written Product Descriptions And Their Impact On Purchase Intention",

author = "Julia Eisner",

year = "2024",

month = may,

language = "English",

note = "53rd Annual Conference of The European Marketing Academy ; Conference date: 28-05-2024 Through 31-05-2024",

}