@inproceedings{5b46bed6a6934f2a8762d4038c1218ef,
title = "How to Measure Customers{\textquoteright} Emotional Experience? A Short Review of Current Methods and a Call for Neurophysiological Approaches",
keywords = "Customer experience, Emotions, NeuroIS, Retail",
author = "Anna Hermes and Ren{\'e} Riedl",
note = "Publisher Copyright: {\textcopyright} 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.; Virtual conference NeuroIS Retreat, 2020 ; Conference date: 02-06-2020 Through 04-06-2020",
year = "2020",
doi = "10.1007/978-3-030-60073-0_25",
language = "English",
isbn = "9783030600723",
series = "Lecture Notes in Information Systems and Organisation",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "211--219",
editor = "Davis, {Fred D.} and Ren{\'e} Riedl and {vom Brocke}, Jan and Pierre-Majorique L{\'e}ger and Randolph, {Adriane B.} and Thomas Fischer",
booktitle = "Information Systems and Neuroscience - NeuroIS Retreat 2020",
}