Crossmodal correspondences between color, smell, and texture: Investigating the sensory attributes of a body lotion

TY - JOUR

T1 - Crossmodal correspondences between color, smell, and texture

T2 - Investigating the sensory attributes of a body lotion

AU - Wagner, Udo

AU - Steiner, Elisabeth

AU - Hartmann, Carmen

AU - Braun, Katharina

N1 - Publisher Copyright: © 2020 C.H.BECK oHG. All rights reserved.

PY - 2021

Y1 - 2021

KW - Body lotion

KW - Sensory marketing

KW - Visual, olfactory, and haptic senses

UR - http://www.scopus.com/inward/record.url?scp=85099911302&partnerID=8YFLogxK

U2 - 10.15358/0344-1369-2020-2-19

DO - 10.15358/0344-1369-2020-2-19

M3 - Article

AN - SCOPUS:85099911302

SN - 0344-1369

VL - 42

SP - 19

EP - 34

JO - Marketing, Zeitschrift fur Forschung und Praxis

JF - Marketing, Zeitschrift fur Forschung und Praxis

IS - 2

ER -