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Abstract
The current Covid-19 pandemic with lockdowns and increased hygiene requirements results in major barriers to sensory studies. In particular, hedonic analyses, which require a large
The crisis necessitates the adaption of study designs, the establishment of alternatives to tastings in the sensory laboratory and, above all, a fundamental rethinking of traditional recruitment methods.
While several remote recruitment methods (e.g., advertisements via social networks and even dating apps, as well as network-based online referral strategies such as respondent-driven sampling) are discussed in scientific literature, any kind of purely remotely conducted recruitment and research entail considerable challenges for hedonic analyses, such as low response rates and the lack of reach to certain target groups.
The present paper describes two best-practice examples of how consumer studies may successfully be conducted in times of crisis with the aid of creative recruitment methods and home-use-settings. In Study 1, a drive-in for chocolate bars was arranged for sample distribution. Study 2 reports a sensory testing of sausages, whereby the necessary logistic requirements to maintain the cold-chain were ensured by setting up a sausage-delivery-service.
Literature shows that consumers interact in virtual food communities in order to learn about food and present themselves. Against this background, a social media presence was introduced, following the purpose of providing potential participants insights into product development and to share information about planned and conducted studies by photo and video tutorials.
The measures applied generated more than satisfactory response rates of 63.06 % (study 1) and 96 % (study 2), the dropout rate was less than 4 %.
Resultantly, it can be concluded that creating involvement through creative recruitment methods can be better suited for increasing the motivation of test subjects than expensive rewards.
Current results can be expected as useful for time after crisis.
The crisis necessitates the adaption of study designs, the establishment of alternatives to tastings in the sensory laboratory and, above all, a fundamental rethinking of traditional recruitment methods.
While several remote recruitment methods (e.g., advertisements via social networks and even dating apps, as well as network-based online referral strategies such as respondent-driven sampling) are discussed in scientific literature, any kind of purely remotely conducted recruitment and research entail considerable challenges for hedonic analyses, such as low response rates and the lack of reach to certain target groups.
The present paper describes two best-practice examples of how consumer studies may successfully be conducted in times of crisis with the aid of creative recruitment methods and home-use-settings. In Study 1, a drive-in for chocolate bars was arranged for sample distribution. Study 2 reports a sensory testing of sausages, whereby the necessary logistic requirements to maintain the cold-chain were ensured by setting up a sausage-delivery-service.
Literature shows that consumers interact in virtual food communities in order to learn about food and present themselves. Against this background, a social media presence was introduced, following the purpose of providing potential participants insights into product development and to share information about planned and conducted studies by photo and video tutorials.
The measures applied generated more than satisfactory response rates of 63.06 % (study 1) and 96 % (study 2), the dropout rate was less than 4 %.
Resultantly, it can be concluded that creating involvement through creative recruitment methods can be better suited for increasing the motivation of test subjects than expensive rewards.
Current results can be expected as useful for time after crisis.
Originalsprache | Englisch |
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Publikationsstatus | Veröffentlicht - 2021 |
Veranstaltung | 14th Pangborn Sensory Science Symposium - Sustainable Sensory Science - online, Vancuver, Kanada Dauer: 9 Aug. 2021 → 12 Aug. 2021 |
Konferenz
Konferenz | 14th Pangborn Sensory Science Symposium - Sustainable Sensory Science |
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Land/Gebiet | Kanada |
Ort | Vancuver |
Zeitraum | 9/08/21 → 12/08/21 |
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14th Pangborn Sensory Science Symposium - Sustainable Sensory Science
Heim, K. (Teilnehmer), Fina, R. A. (Teilnehmer), Poscher, T. F. (Teilnehmer) & Enzelberger, R. (Teilnehmer)
2021 → …Aktivität: Teilnahme an oder Organisation einer Veranstaltung › Teilnahme an einer Konferenz, einem Workshop